RTG Gdańsk
Clear information design for a diagnostic imaging center.
MARKETING TRÓJMIASTO PROJECTRTG GdańskWhat problem were we solving?
Patients and referring doctors need different details about appointments, preparation and available examinations. Mixing everything on one page makes important instructions harder to find.
What was delivered?
- Patient and doctor information sections
- Website copy hierarchy and navigation
- Graphic materials for the location
- Informational poster and slider concepts
- Clearer digital service presentation
How was it carried out?
The content was structured around actual audiences. Patient-facing text was kept understandable, while the professional section could provide the information doctors need.
Improving only one part of a project is rarely enough. Content, design, navigation and the contact journey should work together. The scope is therefore planned around real customer questions and the points where a business presents its offer.
Why this approach?
Good healthcare communication often depends on finding the right information quickly. Separate user paths reduce repeated searches and allow each group to identify relevant details.
Website text, posters and digital assets should use consistent terminology. Healthcare information must be kept accurate and reviewed when services or preparation procedures change.
What did the engagement deliver?
The agreed information structure and graphic assets were delivered to support clearer communication across the website and physical center.
Professional information can be accessible without placing every technical detail on the first screen.